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Health

Without Barriers with Górnik

As the Main Sponsor of Górnik Zabrze, we proudly support not only the club itself, but also its fans. Superbet’s cooperation with the Górnik Zabrze Disabled Fan Club, under which we work extensively to improve the situation of fans with disabilities at Polish football stadiums, is a crucial element of such support.

During the Great Silesian Derby, i.e. the clash between Górnik and Ruch Chorzów, we actively joined the ongoing “Stadiums without barriers” campaign, honouring the fans with disabilities present at this prestigious meeting. Zabrze can boast one of the largest of such fan clubs, whose members had the opportunity to meet Jerzy Dudek and receive dedicated club scarves before the match against Ruch. In addition, Superbet donated several valuable sports artefacts to be auctioned through its ambassador, and the proceeds from their sale were allocated to the implementation of the statutory goals of the Górnik Zabrze Disabled Fan Club. Collectors and sports fans had the opportunity to obtain a chessboard signed by grandmasters, including Jan-Krzysztof Duda and Magnus Carlsen, a Górnik T-shirt autographed by Lukas Podolski, and a ball signed by Jerzy Dudek.

Yet another step in reducing the barriers between able-bodied and disabled fans was the appearance of the President of the Zabrze KKN, Adam Roczniok, in the morning broadcast of Kanał Sportowy, the most important sports medium on Polish YouTube. In the broadcast, a disabled Górnik fan talked about the association’s activities, joint activities with Superbet and plans for the future, making sports fans from all over Poland aware not only of the existence of fans with disabilities, but also their work for their beloved team.

TEXT 3 Wave of help – Lech Poznań
Community

Mexican Wave of Goodness – thousands of zlotys to support diabetics

On a Thursday in July, a real treat awaited Kolejorz fans – an exciting European cup match against Zalgiris Kaunas. The football emotions on the pitch were accompanied by a unique support initiative – a real wave of goodness for diabetics.

The Mexican wave in the stands was symbolic. Each completed “lap” was equivalent to Superbet donating PLN 5,000 to the CukierAsy Association of Parents and Guardians of Children with Diabetes. Ultimately, three laps were completed in Poznań. Thus, as a result of the involvement of Kolejorz fans, the account of the organisation supporting diabetics was credited with PLN 15,000! For Superbet, as the new Main Sponsor of Lech Poznań, it was one of the first opportunities to encourage fans to engage in joint activities – and everyone involved did a great job!

This is the second wave of support in cooperation with sports organisations. Earlier, the involvement of fans in the Speedway Grand Prix stands resulted in support for the Polish Motor Association Foundation. The subject of diabetes is also no stranger to Superbet either – during a challenge on the Strava app, together with cycling enthusiasts, we managed to raise over PLN 100,000 for the Polish Diabetes Association.

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Performance

We cycled PLN 100 000 on our bikes!

Tour de France for everyone! As part of the “No Sugar” campaign, throughout the most famous cycling race in the world, we encouraged people to complete kilometres on bikes to help diabetics.

The challenge was held between 1 and 23 July and exceeded the wildest expectations of its organisers. As part of the campaign, for every 340.4 km cycled, Superbet donated PLN 100 to a diabetes fighting organisation. Nearly 2,000 people participated in it, and almost half of them rode a minimum of 340 kilometres.

In total, as part of the campaign, cycling enthusiasts rode over 861,000 kilometres – an average of 865 kilometres per person. The three best participants rode a total of nearly 11,000 kilometres during the event. Each of them covered a longer distance than the cyclists in this year’s race around France. The record holder, who took first place in the “Ride kilometres for a good cause!” campaign, rode 3,884.8 kilometres during the 23-day challenge.

The collected money was donated to the Polish Diabetes Association, which has nearly 350 branches and groups, bringing together approximately 60,000 patients in total. The donation by Superbet will finance two projects implemented in 2024. The first one is targeted at people with diabetes and their loved ones. Its aim is to educate patients, prevent diabetic complications and improve the quality of life with diabetes. The second project is training and improving the local branch leaders’ competences.

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Performance

Magnus Carlsen won the next leg of the Grand Chess Tour

The chess grandmaster from Norway, Magnus Carlsen, delighted the audience by winning the next stage of the Grand Chess Tour tournament. First, he proved his chess supremacy in Poland, now in Croatia.
It all started in Warsaw, where Magnus made a great debut in the first phase of Rapid & Blitz Poland GCT2023. He accumulated 24 points in his account, ahead of the local favourite, Jan-Krzysztof Duda. The players fought an extremely spectacular duel, which Magnus Carlsen called “crazy”. Crowds of fans gathered in the audience of the Warsaw POLIN museum, and at times, there were even more volunteers than seats available in the hall.
In the third tournament of the Grand Chess Tour series and the last one played during the European leg of the tour, Magnus once again proved to be an exceptional chess player and an expert in spectacular comebacks. With his phenomenal streak of nine straight wins, he managed to outclass his opponents. Magnus Carlsen triumphed again in Croatia, and Superbet Rapid&Blitz ended with a standing ovation as the last European leg of the Grand Chess Tour 2023
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Performance

 Cycling for charity

The best initiatives are born from the simplest solutions, and the “No Sugar” challenge itself was born from the passion for sports and bicycles of Superbet Polska employees. Superbet has prepared a unique challenge for fans of two-wheelers, which will last until 23rd July. The holiday season is conducive to cycling trips, and this challenge also has its charitable and social mission, which is essential for us. “No Sugar” campaign collect kilometres to help diabetics and simultaneously guarantee participants unique gadgets, so there is twice as much to fight for! Depending on the length of the distance travelled, Superbet will donate the appropriate amount of money to the Polish Diabetes Association. 

To participate in this CSR initiative organised by Superbet Polska, simply register on Strava, join a specially created group led by Superbet’s ambassador – Jerzy Dudek – and ride kilometres for the Polish Diabetes Association! Everything in the vibe of the Tour de France, not only referenced by the means of transport, but also by the distance (the route of the TdF Great Loop is 3404 km, the participants of our challenge have to ride 340.4 km). 

Diabetes is a serious civilisation disease, but against all the odds, patients can achieve everything they dream of, also in competitive sports, and with this initiative we want to help them do so. We want to show that you can live an active and healthy life with it. We are glad that we can make a contribution to diabetics and to show the struggles that diabetes entails.

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Performance

Playing TOGETHER for the Lech Academy

On 1 July, Superbet launched a unique, socially-oriented partnership with the Lech Poznań – legendary football club. The strategic sponsorship project assumes exerting a positive influence on the team fans and Poznań community by using brand new and innovative solutions. It will enable us – TOGETHER with the fans – to support the club and its youngest players at the club’s Academy.

The Lech Poznań Academy is a pioneer in training young football players in Poland, which has been consistently staying on a really high level for years. For the example we can check the number of invitations for the junior Polish national team meetings! Many years of experience, great training infrastructure, original methodology, and now also support from Superbet which is playing TOGETHER with the fans – this is all that the top Polish football academy has at its disposal. 

As a brand, we are known for our focus on relationships. Therefore, in addition to football emotions on the pitch, we will also take care of the integration of the environment around socially important issues (including in the aspect of extensive promotion and protection of physical and mental health). We value quality, diversity and innovation so together with the club and fans, we will be the first in Poland to make CSR the real foundation of our cooperation. The premiere took already place at the beginning of our sponsorship. 10% of each first deposit and 1% of the annual profit from accounts opened with the TOGETHER code will be allocated to young football players training at the Lech Poznań Academy and this is just the beginning! 

We are proud that we will be able to implement inspiring projects together with the community of Lech Poznań, contributing to Lech Poznań and its future. TOGETHER with the club, TOGETHER with the fans and the whole community!

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Performance

Donation for the chess section of Stomil Olsztyn

To confirm the fact that Superbet is not limited to standard sponsorship of football clubs, we are constantly looking for non-standard forms of support for the entities we are sponsoring. The chess section itself, which we have decided to additionally support, is also close to our wide activities around this sport. We hope – that with our help – the newly established section of Stomil Olsztyn will develop rapidly.

The Superbet Foundation is the main sponsor and one of the organizers of Grand Chess Tour series. Two editions of the prestigious Superbet Rapid&Blitz tournament have already been held in Warsaw, with the participation of the world’s top chess players.

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Performance

Superbet is a partner of the European Pairs Blitz Chess Championship 2023

Superbet became a partner of the European Pairs Blitz Chess Championship. The event was held on 19 June 2023 at the Krakow Opera. It was an event accompanying this year’s European Games 2023.

The European Pairs Championship brought together the best chess players from the following eight federations: Poland, Ukraine, Azerbaijan, Israel, Romania, Spain, Armenia and the Netherlands. Poland was represented by Jan-Krzysztof Duda, winner, among others, of World Cup and a runner-up in blitz chess. The best Polish chess player paired for the tournament with Oliwia Kiołbasa.

As Superbet and the Superbet Foundation, we are proud that we are able to support and help in the development of Polish chess. Accordingly, we decided to give unique prizes to the participants of the chess competition held during the Championship. Those included e.g. boards with signatures of Superbet Rapid & Blitz 2023 participants.

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Performance

A unique zone at Superbet Rapid & Blitz Poland

The Superbet Rapid & Blitz Poland tournament (organised by the Superbet Foundation) was prepared on a grand scale, as at the end of May all the eyes of the chess world were looking at Poland. In addition to the exciting international chess event held in the Conference Centre of the POLIN Museum of Polish Jews near the Palace of Culture and Science in Warsaw, an impressive area with large chess was organised. It was there that the premiere game of rapid and blitz chess was played, participated by influencers who invited passers-by to play together. The real tournament foretaste in itself generated a lot of positive emotions and interest, and most importantly, it was a perfect teaser of the championship fights in the Superbet Rapid & Blitz Poland.

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Performance

The magic of chess continues! Superbet Rapid & Blitz Poland 2023

Crowds of fans, big names and thrilling chess emotions! Superbet Rapid & Blitz Poland was the first stop in the rapid and blitz chess formula as part of the Grand Chess Tour tournament series, with three of them taking place in Europe. The organiser of the European part of the series is the Superbet Foundation, and elite and world-renowned players have been invited to participate. The winner of the exciting final tournament was five-time World Champion Magnus Carlsen, with Polish fans’ favourite and defending champion Jan-Krzysztof Duda taking second place.

In May 2023, fans filled the POLIN Conference Centre to the very brim, and the players themselves were impressed by the scale of Polish people’s interest in chess and the tournament itself. This shows that chess is a sport that aspires to be the one that generates many beautiful emotions and will increasingly engage the community around it. As the Superbet Foundation and Superbet itself, we want to be part of the beautiful celebration of this noble sport. Therefore, we have made chess one of our main initiatives.