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Performance
February 10, 2024

Bullseye! Sports stars and Superbet support paralympians 

The role of the Cupra Padlowe tournament partner, where well-known athletes and journalists competed on padel courts, was an excellent opportunity for us to carry out a CSR action in support of Paralympians. Each participant in the tournament could test their skills in darts, and the number of points scored on the target translated into specific financial support for athletes with disabilities ahead of the upcoming Paralympic Games in Paris.

Among the participants of the Cupra Padlowe tournament, there were former representatives of Poland in football, such as Tomasz Kłos and Marcin Żewłakow, as well as figures known from the world tennis courts (including former WTA ranking leader Agnieszka Radwańska and Wimbledon semifinalist Jerzy Janowicz). Superbet, the official tournament partner, decided to seize the opportunity to do something good together and collected funds in a special darts area for the benefit of the Polish Paralympic Committee Foundation. Thanks to the commitment, sharp eyes, and skilled hands of the stars participating in Cupra Padlowe, Superbet donated 15,000 Polish złotys to the Paralympians!

The collected funds will aid in preparations for the most important quadrennial competitions for these Paralympians who lack ministerial grants, increasing their chances of achieving their dream successes. Additionally, they will support the development of young, talented athletes, as well as contribute to the foundation’s efforts on behalf of former Paralympians facing difficult life situations.

‘We thank you for the support; finally, assistance to our Paralympians who will soon compete for medals in Paris is a bullseye. We are pleased that in an Olympic year, Superbet also remembers us,’ says Łukasz Szeliga, President of the Foundation

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3.02-WOSP-news
Community
February 3, 2024

The Great Orchestra of Christmas Charity – 2024

Three auctions, three extraordinary prizes, and nearly 20,000 Polish złotys collected for the Great Orchestra of Christmas Charity. Superbet enthusiastically joined the largest CSR (Corporate Social Responsibility) initiative in Poland, involving its ambassadors and partners. A total of 7,000 people clicked auctions pages, with 50 participants bidding.

Superbet’s first proposal in the WOŚP auctions was the opportunity to follow a selected home match of Lech Poznań in the Ekstraklasa (Polish top football league) from behind-the-scenes TV coverage. Thanks to collaboration with the official broadcaster of the league, Canal+, Superbet, as the strategic sponsor of Lech Poznań, offered football enthusiasts an exciting opportunity. The auction winner, who bid 5,800 złotys, will get to experience the TV production process on match day and witness a top-level football Ekstraklasa match from an unprecedented perspective.

‘We are delighted that both CANAL+ and our partners from Lech quickly embraced the idea of supporting WOŚP together. As Lech’s sponsor, we always prioritize fans and aim to give them something extraordinary. Hence, the desire to connect our partners and offer fans an exceptional experience at the stadium near Bułgarska Street. We are confident that this will be a memorable day. And most importantly, the funds raised will effectively contribute to treating lung diseases after the coronavirus pandemic,’ emphasizes Łukasz Seweryniak, CEO of Superbet Polska.

However, that’s not the end of the attractions proposed by the bookmaker. Also up for auction was… a walk with Mateusz Borek in his hometown of Dębica, combined with watching a local Wisłoka match. Mateusz Borek, one of Poland’s best football commentators and also an ambassador for Superbet, is a walking treasure trove of football anecdotes. So, it’s no wonder that fans were interested in the opportunity for such an informal meeting. This particular auction achieved the highest amount of 8,900 Polish złotys, contributing to the support of the Orchestra.

The third auction offers a VIP ticket package to the Superbet Poland Darts Masters 2024, the largest darts event in our country. The winner, in addition to the double VIP entry allowing access behind the scenes, will return home with a dartboard signed by the stars of the event. Thanks to this auction, an additional 4,000 złotys were donated to the WOŚP account.

– Superbet Poland Darts Masters was one of our biggest positive surprises last year. We knew that darts was an incredibly exciting sport, but the attendance and the immense energy of the audience exceeded our expectations as the title sponsor of the tournament. This year, the event will be even grander, so winning such an auction is like hitting the bullseye! – smiles Katarzyna Gawlik, Marketing Director of Superbet.

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Community
January 16, 2024

Legendary tournament and exceptional assistance

The indoor football tournament, Spodek Super Cup, returned to the legendary Katowice arena after a 26-year hiatus. Not only did it seamlessly adapt to the realities of the 21st century, but thanks to Superbet, the main event sponsor, the tournament also contributed to improving the lives of children from challenging backgrounds.

During the tournament, thousands of fans supporting the participating teams in the Spodek Super Cup filled the stands. Each and every one of them had the opportunity to use their muscles for a charitable cause. In the fan zone, weights and benches were set up, allowing participants to lift weights and contribute to the Dom Aniołów Stróżów (Guardian Angels’ Home) foundation. For every successful attempt, 10 Polish złotys were donated to the association, which has been supporting youth from economically disadvantaged and excluded environments for the past 30 years. The initiative extended beyond just the football players; even fans pumping iron on the bench press were part of this collective effort. Superbet Poland’s CEO, Łukasz Seweryniak, expressed their readiness to contribute up to 10,000 Polish złotys, depending on the participants’ strength and commitment.

The atmosphere in the stands evoked memories of the “golden years” of the Spodek tournament. Fans passionately cheered and, through their physical efforts, supported Dom Aniołów Stróżów, which assists children from challenging environments in Silesia and Zagłębie, providing crucial support for their life journeys. Thanks to Superbet’s sponsorship of the Spodek Super Cup, fans lifting weights in the designated fan zone collectively raised over 20,000 Polish złotys. Out of this amount, 10,000 złotys will directly benefit the foundation, while the remainder will go to Superbet accounts for football enthusiasts involved in this charitable endeavor.

Angels truly exist

The Association “Dom Aniołów Stróżów” has been operating in Katowice since 1991 to support individuals marginalized by society and coming from excluded environments. Initially, their focus was near the PKP railway station, providing emergency assistance to young people in crises related to addiction and homelessness. Since then, Dom Aniołów Stróżów has become a true home, offering shelter, care, and therapy to the most needy children and youth in Silesia and the Zagłębie region. Within the eight facilities run by the association, there are community centers, therapeutic kindergartens, family counseling services, and street programs. Every day, approximately 130 people receive assistance in these community centers and clubs. 

“We strive to support not only major initiatives but also those that make a significant local impact. Dom Aniołów Stróżów has been a vital entity for over 30 years.  As the main sponsor of Górnik Zabrze and the Spodek Super Cup, we want to be part of initiatives that are important to the people of Silesia,” emphasizes Katarzyna Gawlik, Marketing Director of Superbet Polska.

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Odpowiedzialna gra
Health
November 20, 2023

Have fun and stay healthy! Superbet is a partner of the Responsible Gambling Week

On 6-10 November, Superbet was a partner of the Responsible Gambling Week organised by the industry portal iGamingpolska.pl. This initiative aims to promote responsible gaming and take responsibility for encouraging players to behave safely. – Responsible gambling is a concept I truly relate to. It is, above all, Corporate Social Responsibility for what we do every day – says Łukasz Seweryniak, CEO of Superbet Polska.

 The primary purpose of the initiative of iGaming.pl journalists was to promote responsibility in bookmaking by providing readers with quality content: talks with industry experts, advice on self-diagnosis of potentially dangerous gambling behaviour, and to make people struggling with addiction aware of the available tools to help them with self-control and to show them where they can seek specialist help.

The responsible gambling mechanisms used by Superbet clients include setting financial limits, limits on time spent on the game, self-suspension and self-exclusion mechanisms, as well as account deletion. In addition, there are a number of safeguards intended for minors and many other activities.

– We have a special unit in the company that deals only with responsible gambling. It has developed a number of mechanisms, the most interesting of which are “real-time reporting”, a system that identifies players’ impulsive behaviour. If something like this happens, the information is forwarded to the adequate department, and the player themselves can receive notifications with tips on how they can better control their gambling. We are also working on a tool that will detect dangerous phrases during a chat with our customer service and identify “risky” customers – says Seweryniak.

A key element of responsible gambling is encouraging customers to behave rationally, treat betting as fun and not a source of income, and to only play for such amounts of money that they can afford to lose painlessly. For more information on this subject go the organiser’s website.

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Superwąs2
Health
November 12, 2023

Grow a #SUPERMOUSTACHE for fun and promote cancer prevention!

Do you love sports and fun? You’re really good at it and you like a bit of risk? On the pitch, you value bald moves more than the conservative passing the ball. And that’s very good, but on a daily basis, being safe gives you the highest bonuses!

Each year in Poland, testicular cancer accounts for 25% of cancers detected in men between 15 and 40 years of age. As many as 14 thousand Poles live with this diagnosis. But cancer is not a death sentence. That is why prevention and regular self-examination are so important.

Together with the Kochasz Dopilnuj Foundation and our ambassadors, we joined the global Movember campaign, and in November we worked to increase awareness of the prevention of “male” cancers.– Traditionally, November is the month when we focus on the prevention of testicular and prostate cancers. The first one concerns largely young men, who often do not realise how important regular examination is. In general, our clients and football fans are men, which gives us a special opportunity to reach them with an important message. A moustache has become a symbol of the Movember campaign, so this year, together with our ambassadors and partners from the Kochasz Dopilnuj Foundation, we encourage you to grow and brag about a moustache on social media, all for a good cause – emphasises Łukasz Seweryniak, CEO of Superbet Polska.

In order to draw attention to the campaign, the Superbet logo in our profile photos on social media received an eye-catching moustache, as did our ambassadors in promotional artwork. Above all, however, in cooperation with the Kochasz Dopilnuj Foundation, we have prepared a number of videos with our ambassadors and representatives of partner clubs and sports organisations, who encouraged, in unison, cancer prevention and… growing a moustache. To honour those who grew a #SUPERMOUSTACHE and posted a photo on social media, we have prepared a PLN 10 freebet for everyone who took part in the campaign. In the first days alone, we received over 300 photos from people who followed in the footsteps of Jerzy Dudek, Sławomir Peszko and Tomasz Smokowski by growing a moustache for health.

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TEXT 1Lech Poznań #RAZEM
Performance
October 28, 2023

#TOGETHER for the Academy

The partnership between Lech Poznań and the Superbet bookmaker brand does not only involve classic sponsorship but also extensive CSR activities. As part of the #Together campaign, a new balloon has just been launched at the Lech Academy, the leading one on the Polish map, financed thanks to… Kolejorz fans who set up accounts with Superbet using the TOGETHER code. The renovated structure can be admired next to the stadium at Bułgarska Street.

– Given our scale, we can clearly say that the training of Kolejorz is exemplary. This was also one of the reasons why we decided to embark on such a large partnership with Lech. Our collaboration is strongly based on the #TOGETHER campaign, under which 10% of the first deposit and 1% of the annual profit from accounts opened with this code return to the Academy. Although we have just started working together, we can already boast of the first results – emphasises Superbet CEO, Łukasz Seweryniak.

A completely new air dome for football games has just been constructed at Bułgarska Street. The balloon’s fabric and blowing systems were replaced as part of the funds obtained, among others, from the #TOGETHER campaign, i.e. actually thanks to the involvement of Kolejorz fans. Lech Academy is one of the most important places on the Polish football map. It was here that players such as Kamil Jóźwiak, Robert Gumny, Jakub Kamiński, Karol Linetty, Filip Marchwiński, Tymoteusz Puchacz, Jakub Moder and many, many others gained their football skills. Experts in working with youth use the modern infrastructure of the Wronki centre, regularly supplying the youth and senior Polish national teams with new talented players.

The new air dome is only the first step in using funds from the #TOGETHER campaign. The next ones depend on the actual scale of involvement of Kolejorz fans.

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TEXT 4 Zabrze disabled fans
Health
September 16, 2023

Without Barriers with Górnik

As the Main Sponsor of Górnik Zabrze, we proudly support not only the club itself, but also its fans. Superbet’s cooperation with the Górnik Zabrze Disabled Fan Club, under which we work extensively to improve the situation of fans with disabilities at Polish football stadiums, is a crucial element of such support.

During the Great Silesian Derby, i.e. the clash between Górnik and Ruch Chorzów, we actively joined the ongoing “Stadiums without barriers” campaign, honouring the fans with disabilities present at this prestigious meeting. Zabrze can boast one of the largest of such fan clubs, whose members had the opportunity to meet Jerzy Dudek and receive dedicated club scarves before the match against Ruch. In addition, Superbet donated several valuable sports artefacts to be auctioned through its ambassador, and the proceeds from their sale were allocated to the implementation of the statutory goals of the Górnik Zabrze Disabled Fan Club. Collectors and sports fans had the opportunity to obtain a chessboard signed by grandmasters, including Jan-Krzysztof Duda and Magnus Carlsen, a Górnik T-shirt autographed by Lukas Podolski, and a ball signed by Jerzy Dudek.

Yet another step in reducing the barriers between able-bodied and disabled fans was the appearance of the President of the Zabrze KKN, Adam Roczniok, in the morning broadcast of Kanał Sportowy, the most important sports medium on Polish YouTube. In the broadcast, a disabled Górnik fan talked about the association’s activities, joint activities with Superbet and plans for the future, making sports fans from all over Poland aware not only of the existence of fans with disabilities, but also their work for their beloved team.

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TEXT 3 Wave of help – Lech Poznań
Community
July 30, 2023

Mexican Wave of Goodness – thousands of zlotys to support diabetics

On a Thursday in July, a real treat awaited Kolejorz fans – an exciting European cup match against Zalgiris Kaunas. The football emotions on the pitch were accompanied by a unique support initiative – a real wave of goodness for diabetics.

The Mexican wave in the stands was symbolic. Each completed “lap” was equivalent to Superbet donating PLN 5,000 to the CukierAsy Association of Parents and Guardians of Children with Diabetes. Ultimately, three laps were completed in Poznań. Thus, as a result of the involvement of Kolejorz fans, the account of the organisation supporting diabetics was credited with PLN 15,000! For Superbet, as the new Main Sponsor of Lech Poznań, it was one of the first opportunities to encourage fans to engage in joint activities – and everyone involved did a great job!

This is the second wave of support in cooperation with sports organisations. Earlier, the involvement of fans in the Speedway Grand Prix stands resulted in support for the Polish Motor Association Foundation. The subject of diabetes is also no stranger to Superbet either – during a challenge on the Strava app, together with cycling enthusiasts, we managed to raise over PLN 100,000 for the Polish Diabetes Association.

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TEXT 2 Tour De France CSR
Performance
July 28, 2023

We cycled PLN 100 000 on our bikes!

Tour de France for everyone! As part of the “No Sugar” campaign, throughout the most famous cycling race in the world, we encouraged people to complete kilometres on bikes to help diabetics.

The challenge was held between 1 and 23 July and exceeded the wildest expectations of its organisers. As part of the campaign, for every 340.4 km cycled, Superbet donated PLN 100 to a diabetes fighting organisation. Nearly 2,000 people participated in it, and almost half of them rode a minimum of 340 kilometres.

In total, as part of the campaign, cycling enthusiasts rode over 861,000 kilometres – an average of 865 kilometres per person. The three best participants rode a total of nearly 11,000 kilometres during the event. Each of them covered a longer distance than the cyclists in this year’s race around France. The record holder, who took first place in the “Ride kilometres for a good cause!” campaign, rode 3,884.8 kilometres during the 23-day challenge.

The collected money was donated to the Polish Diabetes Association, which has nearly 350 branches and groups, bringing together approximately 60,000 patients in total. The donation by Superbet will finance two projects implemented in 2024. The first one is targeted at people with diabetes and their loved ones. Its aim is to educate patients, prevent diabetic complications and improve the quality of life with diabetes. The second project is training and improving the local branch leaders’ competences.

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Magnus Carlsen wygrał kolejny etap Grand Chess Tour
Performance
July 10, 2023

Magnus Carlsen won the next leg of the Grand Chess Tour

The chess grandmaster from Norway, Magnus Carlsen, delighted the audience by winning the next stage of the Grand Chess Tour tournament. First, he proved his chess supremacy in Poland, now in Croatia.
It all started in Warsaw, where Magnus made a great debut in the first phase of Rapid & Blitz Poland GCT2023. He accumulated 24 points in his account, ahead of the local favourite, Jan-Krzysztof Duda. The players fought an extremely spectacular duel, which Magnus Carlsen called “crazy”. Crowds of fans gathered in the audience of the Warsaw POLIN museum, and at times, there were even more volunteers than seats available in the hall.
In the third tournament of the Grand Chess Tour series and the last one played during the European leg of the tour, Magnus once again proved to be an exceptional chess player and an expert in spectacular comebacks. With his phenomenal streak of nine straight wins, he managed to outclass his opponents. Magnus Carlsen triumphed again in Croatia, and Superbet Rapid&Blitz ended with a standing ovation as the last European leg of the Grand Chess Tour 2023
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