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Poland Business Run 2024

On Sunday, as part of Superbet Poland tradition, 30 Superbetters participated at an amazing running charity initiative – the Poland Business Run. It was the third time when our Polish team attended, having a total of 60 people who have already taken part in three editions: in Warsaw, Katowice and this year even in Romania. This was not only an opportunity to do something good, but an excellent way for our people to connect and spend quality time.

Even more, this year, the charity kilometers were transformed into a real form of support for people with disabilities and women recovering after undergoing a mastectomy. This way we were able to help others while also raising awareness about health related causes among our team.

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Stadium without barriers – edition 2024

A stadium without barriers, but with an extraordinary dart zone where every point thrown by fans translated into financial support for fans with disabilities. A spontaneous meeting with Jerzy Dudek, who also threw darts. His technique, worthy of the greatest football masters, resulted in record-breaking competition results during the match break, including three hits on the crossbar. The events at the stadium in Zabrze during the Górnik vs. Lechia match are another joint effort by Superbet, the club’s main sponsor, and the fans.

Although Górnik did not manage to score points this time, the recent home match against Lechia will be positively remembered by the fans. Once again, the fans were included by Superbet, the club’s main sponsor, in a joint activity that benefited not only the participants but also the Górnik Zabrze Disabled Fans Club.

– As part of the Stadiony Bez Barier (Stadiums Without Barriers) campaign, we once again wanted to do something good for fans with disabilities together with the fans from Zabrze. We are once again impressed by the commitment of Górnik fans and their big hearts, always ready to do something good together. In our special dart zone, every point thrown translated into złoty donated by Superbet to the statutory purposes of the KKN, and additionally, the fan received the same amount from us for themselves, in the form of a free bet to use in our app. The best could also win a Górnik fan shirt. In total, the engaged fans scored over 7,400 points, and we decided to round this amount up to a neat 10,000 złotys, donated to support the activation of fans with disabilities in Zabrze – emphasizes Katarzyna Gawlik, Marketing Director of Superbet Polska.

An additional attraction in the dart zone was the unexpected visit of Jerzy Dudek. The legend of Liverpool and the Polish national team tried his hand at throwing darts, later finding time for photos, autographs, and pleasant conversations with fans. The Superbet ambassador also took part in the official handing over of a check for 10,000 złotys to representatives of the Disabled Fans Club during the break of the match against Lechia.

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160 kilometers on bikes! A unique fan initiative to save newborns

Lech Poznań fans once again prove that they are not indifferent to those in need of support! Together with Superbet, the sponsor of both Lech and the Kolejorz Fans Association, they decided to support the Neonatal Unit at the Średzki Hospital of the Sacred Heart of Jesus in an impressive, sporty style!

The financial support comes from an extraordinary fan initiative – a bike trip to the match in Lubin. For each person who signs up to participate and covers the distance from Enea Stadium on Bułgarska Street to the stadium in Lubin, and supports Kolejorz with their enthusiastic cheering, Superbet Polska will donate 1000 PLN for the purchase of a medical device specified by the hospital.

To take part in the challenge, you need to register with the organizer – the Kolejorz Fans Association – accept the terms of participation, and jointly cover the distance between the stadiums in Poznań and Lubin, which is about 160 kilometers (group division applies).

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Superbet supported the Angels during the Legendary Space Jam

The largest charitable sports event in the region could not do without the support of the Superbet foundation. During the Legendary Space Jam at the Spodek Arena in Katowice, our ambassador Sławomir Peszko wrote a check for 10,000 PLN, and the entire amount will support the House of Guardian Angels in aiding individuals from difficult backgrounds in Silesia.

 The Legendary Space Jam with the Angels is an event with significant traditions in Katowice. As part of the sports competition on the volleyball and basketball courts, teams composed of sports and media stars face off against each other. Playing basketball and volleyball were, among others, Sławomir Peszko, Kuba Błaszczykowski, Paweł Domagała, Joanna Jędrzejczyk, Sylwia Bomba, Irek Bieleninik, Bartosz Obuchowicz, Ruda from Red Lips, Krzysztof Ignaczak, Mariusz Kałamaga, Bartosz Demczuk, Małgorzata Glinka, Magdalena Śliwa, Dariusz Dudek, and Zygmunt Chajzer.

The entire proceeds from ticket sales – and crowds of fans appeared in the stands, cheering on their idols – were donated to the association House of Guardian Angels, which has been working for over 30 years to help marginalized individuals and those from pathological environments. – Recently, the social situation of our wards has deteriorated significantly. More and more children come to us hungry, have problems bathing at home. That is why we have launched full steam ahead with nutrition and assistance. Every ticket is real help for children in need of support – says Monika Bajka, president of the House of Guardian Angels.

Superbet ensured an additional opportunity to raise funds for a noble cause. During halftime of the basketball match, five fans and five stars tried to shoot hoops side by side, and each successful shot was worth a thousand złoty donated to the “Angels” account. Although accuracy was not the best, then… Sławomir Peszko rode in on a white horse. – Superbet will still donate the full amount, 10,000 złoty for the House of Guardian Angels – announced the former Polish national football team representative and current ambassador of the bookmaker.

– We warmly congratulate each of the event’s participants, both those who competed on the field and the fans. We are proud to be part of such important initiatives. We work extensively for CSR initiatives, but we do not hide that the House of Guardian Angels, with which we have been cooperating for a long time, has an important place in our hearts. It was obvious to us that regardless of whether the participants hit the basket or not, we want to support them financially as much as possible – emphasizes Łukasz Seweryniak, CEO of Superbet Poland.

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Bullseye! Sports stars and Superbet support paralympians 

The role of the Cupra Padlowe tournament partner, where well-known athletes and journalists competed on padel courts, was an excellent opportunity for us to carry out a CSR action in support of Paralympians. Each participant in the tournament could test their skills in darts, and the number of points scored on the target translated into specific financial support for athletes with disabilities ahead of the upcoming Paralympic Games in Paris.

Among the participants of the Cupra Padlowe tournament, there were former representatives of Poland in football, such as Tomasz Kłos and Marcin Żewłakow, as well as figures known from the world tennis courts (including former WTA ranking leader Agnieszka Radwańska and Wimbledon semifinalist Jerzy Janowicz). Superbet, the official tournament partner, decided to seize the opportunity to do something good together and collected funds in a special darts area for the benefit of the Polish Paralympic Committee Foundation. Thanks to the commitment, sharp eyes, and skilled hands of the stars participating in Cupra Padlowe, Superbet donated 15,000 Polish złotys to the Paralympians!

The collected funds will aid in preparations for the most important quadrennial competitions for these Paralympians who lack ministerial grants, increasing their chances of achieving their dream successes. Additionally, they will support the development of young, talented athletes, as well as contribute to the foundation’s efforts on behalf of former Paralympians facing difficult life situations.

‘We thank you for the support; finally, assistance to our Paralympians who will soon compete for medals in Paris is a bullseye. We are pleased that in an Olympic year, Superbet also remembers us,’ says Łukasz Szeliga, President of the Foundation

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The Great Orchestra of Christmas Charity – 2024

Three auctions, three extraordinary prizes, and nearly 20,000 Polish złotys collected for the Great Orchestra of Christmas Charity. Superbet enthusiastically joined the largest CSR (Corporate Social Responsibility) initiative in Poland, involving its ambassadors and partners. A total of 7,000 people clicked auctions pages, with 50 participants bidding.

Superbet’s first proposal in the WOŚP auctions was the opportunity to follow a selected home match of Lech Poznań in the Ekstraklasa (Polish top football league) from behind-the-scenes TV coverage. Thanks to collaboration with the official broadcaster of the league, Canal+, Superbet, as the strategic sponsor of Lech Poznań, offered football enthusiasts an exciting opportunity. The auction winner, who bid 5,800 złotys, will get to experience the TV production process on match day and witness a top-level football Ekstraklasa match from an unprecedented perspective.

‘We are delighted that both CANAL+ and our partners from Lech quickly embraced the idea of supporting WOŚP together. As Lech’s sponsor, we always prioritize fans and aim to give them something extraordinary. Hence, the desire to connect our partners and offer fans an exceptional experience at the stadium near Bułgarska Street. We are confident that this will be a memorable day. And most importantly, the funds raised will effectively contribute to treating lung diseases after the coronavirus pandemic,’ emphasizes Łukasz Seweryniak, CEO of Superbet Polska.

However, that’s not the end of the attractions proposed by the bookmaker. Also up for auction was… a walk with Mateusz Borek in his hometown of Dębica, combined with watching a local Wisłoka match. Mateusz Borek, one of Poland’s best football commentators and also an ambassador for Superbet, is a walking treasure trove of football anecdotes. So, it’s no wonder that fans were interested in the opportunity for such an informal meeting. This particular auction achieved the highest amount of 8,900 Polish złotys, contributing to the support of the Orchestra.

The third auction offers a VIP ticket package to the Superbet Poland Darts Masters 2024, the largest darts event in our country. The winner, in addition to the double VIP entry allowing access behind the scenes, will return home with a dartboard signed by the stars of the event. Thanks to this auction, an additional 4,000 złotys were donated to the WOŚP account.

– Superbet Poland Darts Masters was one of our biggest positive surprises last year. We knew that darts was an incredibly exciting sport, but the attendance and the immense energy of the audience exceeded our expectations as the title sponsor of the tournament. This year, the event will be even grander, so winning such an auction is like hitting the bullseye! – smiles Katarzyna Gawlik, Marketing Director of Superbet.

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Legendary tournament and exceptional assistance

The indoor football tournament, Spodek Super Cup, returned to the legendary Katowice arena after a 26-year hiatus. Not only did it seamlessly adapt to the realities of the 21st century, but thanks to Superbet, the main event sponsor, the tournament also contributed to improving the lives of children from challenging backgrounds.

During the tournament, thousands of fans supporting the participating teams in the Spodek Super Cup filled the stands. Each and every one of them had the opportunity to use their muscles for a charitable cause. In the fan zone, weights and benches were set up, allowing participants to lift weights and contribute to the Dom Aniołów Stróżów (Guardian Angels’ Home) foundation. For every successful attempt, 10 Polish złotys were donated to the association, which has been supporting youth from economically disadvantaged and excluded environments for the past 30 years. The initiative extended beyond just the football players; even fans pumping iron on the bench press were part of this collective effort. Superbet Poland’s CEO, Łukasz Seweryniak, expressed their readiness to contribute up to 10,000 Polish złotys, depending on the participants’ strength and commitment.

The atmosphere in the stands evoked memories of the “golden years” of the Spodek tournament. Fans passionately cheered and, through their physical efforts, supported Dom Aniołów Stróżów, which assists children from challenging environments in Silesia and Zagłębie, providing crucial support for their life journeys. Thanks to Superbet’s sponsorship of the Spodek Super Cup, fans lifting weights in the designated fan zone collectively raised over 20,000 Polish złotys. Out of this amount, 10,000 złotys will directly benefit the foundation, while the remainder will go to Superbet accounts for football enthusiasts involved in this charitable endeavor.

Angels truly exist

The Association “Dom Aniołów Stróżów” has been operating in Katowice since 1991 to support individuals marginalized by society and coming from excluded environments. Initially, their focus was near the PKP railway station, providing emergency assistance to young people in crises related to addiction and homelessness. Since then, Dom Aniołów Stróżów has become a true home, offering shelter, care, and therapy to the most needy children and youth in Silesia and the Zagłębie region. Within the eight facilities run by the association, there are community centers, therapeutic kindergartens, family counseling services, and street programs. Every day, approximately 130 people receive assistance in these community centers and clubs. 

“We strive to support not only major initiatives but also those that make a significant local impact. Dom Aniołów Stróżów has been a vital entity for over 30 years.  As the main sponsor of Górnik Zabrze and the Spodek Super Cup, we want to be part of initiatives that are important to the people of Silesia,” emphasizes Katarzyna Gawlik, Marketing Director of Superbet Polska.

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Have fun and stay healthy! Superbet is a partner of the Responsible Gambling Week

On 6-10 November, Superbet was a partner of the Responsible Gambling Week organised by the industry portal iGamingpolska.pl. This initiative aims to promote responsible gaming and take responsibility for encouraging players to behave safely. – Responsible gambling is a concept I truly relate to. It is, above all, Corporate Social Responsibility for what we do every day – says Łukasz Seweryniak, CEO of Superbet Polska.

 The primary purpose of the initiative of iGaming.pl journalists was to promote responsibility in bookmaking by providing readers with quality content: talks with industry experts, advice on self-diagnosis of potentially dangerous gambling behaviour, and to make people struggling with addiction aware of the available tools to help them with self-control and to show them where they can seek specialist help.

The responsible gambling mechanisms used by Superbet clients include setting financial limits, limits on time spent on the game, self-suspension and self-exclusion mechanisms, as well as account deletion. In addition, there are a number of safeguards intended for minors and many other activities.

We have a special unit in the company that deals only with responsible gambling. It has developed a number of mechanisms, the most interesting of which are “real-time reporting”, a system that identifies players’ impulsive behaviour. If something like this happens, the information is forwarded to the adequate department, and the player themselves can receive notifications with tips on how they can better control their gambling. We are also working on a tool that will detect dangerous phrases during a chat with our customer service and identify “risky” customers – says Seweryniak.

A key element of responsible gambling is encouraging customers to behave rationally, treat betting as fun and not a source of income, and to only play for such amounts of money that they can afford to lose painlessly. For more information on this subject go the organiser’s website.

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Grow a #SUPERMOUSTACHE for fun and promote cancer prevention!

Do you love sports and fun? You’re really good at it and you like a bit of risk? On the pitch, you value bald moves more than the conservative passing the ball. And that’s very good, but on a daily basis, being safe gives you the highest bonuses!

Each year in Poland, testicular cancer accounts for 25% of cancers detected in men between 15 and 40 years of age. As many as 14 thousand Poles live with this diagnosis. But cancer is not a death sentence. That is why prevention and regular self-examination are so important.

Together with the Kochasz Dopilnuj Foundation and our ambassadors, we joined the global Movember campaign, and in November we worked to increase awareness of the prevention of “male” cancers.– Traditionally, November is the month when we focus on the prevention of testicular and prostate cancers. The first one concerns largely young men, who often do not realise how important regular examination is. In general, our clients and football fans are men, which gives us a special opportunity to reach them with an important message. A moustache has become a symbol of the Movember campaign, so this year, together with our ambassadors and partners from the Kochasz Dopilnuj Foundation, we encourage you to grow and brag about a moustache on social media, all for a good cause – emphasises Łukasz Seweryniak, CEO of Superbet Polska.

In order to draw attention to the campaign, the Superbet logo in our profile photos on social media received an eye-catching moustache, as did our ambassadors in promotional artwork. Above all, however, in cooperation with the Kochasz Dopilnuj Foundation, we have prepared a number of videos with our ambassadors and representatives of partner clubs and sports organisations, who encouraged, in unison, cancer prevention and… growing a moustache. To honour those who grew a #SUPERMOUSTACHE and posted a photo on social media, we have prepared a PLN 10 freebet for everyone who took part in the campaign. In the first days alone, we received over 300 photos from people who followed in the footsteps of Jerzy Dudek, Sławomir Peszko and Tomasz Smokowski by growing a moustache for health.

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#TOGETHER for the Academy

The partnership between Lech Poznań and the Superbet bookmaker brand does not only involve classic sponsorship but also extensive CSR activities. As part of the #Together campaign, a new balloon has just been launched at the Lech Academy, the leading one on the Polish map, financed thanks to… Kolejorz fans who set up accounts with Superbet using the TOGETHER code. The renovated structure can be admired next to the stadium at Bułgarska Street.

– Given our scale, we can clearly say that the training of Kolejorz is exemplary. This was also one of the reasons why we decided to embark on such a large partnership with Lech. Our collaboration is strongly based on the #TOGETHER campaign, under which 10% of the first deposit and 1% of the annual profit from accounts opened with this code return to the Academy. Although we have just started working together, we can already boast of the first results – emphasises Superbet CEO, Łukasz Seweryniak.

A completely new air dome for football games has just been constructed at Bułgarska Street. The balloon’s fabric and blowing systems were replaced as part of the funds obtained, among others, from the #TOGETHER campaign, i.e. actually thanks to the involvement of Kolejorz fans. Lech Academy is one of the most important places on the Polish football map. It was here that players such as Kamil Jóźwiak, Robert Gumny, Jakub Kamiński, Karol Linetty, Filip Marchwiński, Tymoteusz Puchacz, Jakub Moder and many, many others gained their football skills. Experts in working with youth use the modern infrastructure of the Wronki centre, regularly supplying the youth and senior Polish national teams with new talented players.

The new air dome is only the first step in using funds from the #TOGETHER campaign. The next ones depend on the actual scale of involvement of Kolejorz fans.