Partner

Steaua CSM EximBank

Location

Bucharest

Project period

2019

Together with Steaua CSM EximBank, the national vice-champion of men’s basketball, The Superbet Foundation organized a project called “Reading Your Height”. 

This initiative attracted thousands of book lovers to the gym, where fans were asked to donate cards during the team’s home matches in 2019. During the halftime break of each game, a renowned basketball player and a star athlete from another sport tried to raise the collected cards to a height of almost three meters.

In total, the project collected almost 4,000 books that were donated to 20 libraries in various foster care centers, asylums, and penitentiaries.

At The Superbet Foundation, we believe that cultural victories are essential in today’s world, and even small successes are critical in the fight for progress.